If you’re going to sell products with supposed beauty benefits, your brand should probably look beautiful too.
Which is why American ‘nutraceutical’ company Borba has replaced its bright, slightly gawdy appearance with a crisper, cleaner aesthetic. Cue square bottles, small white labels and an uncluttered layout.
Not satisfied with a simple facelift, the brand has also changed the colour of the water itself. Previously almost fluorescent, the range of skin-benefiting concoctions now comes in more natural hues of green and red. Does that mean they really work?