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Smartier healthier
As kids, we were naturally competitive. A typical contest would involve taking a full tube of Smarties and upending it into an open mouth without spilling, laughing or choking. Clearly, it was a less...
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A whisky that speaks to you
When your whiskey starts sending you messages, you might think it’s time to ease off on the hard stuff. But it’s OK. You’re not caught up in a 21st Century re-make of The Lost Weekend. Global drinks...
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Say cheese!
Garlicky baked camembert, oozing off crusty bread. Crumbly, tangy stilton turning the air blue with its sublime stink. Creamy, mature cheddar with a deliciously crystalline crunch. If you’re a...
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Wherever the beer takes you
A quantity of free beer. A clear sense of direction. Ordinarily, the one wouldn’t naturally follow the other. However, with the launch of their Bottle With a Mission, Heineken is showing drinkers in...
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Feel happiness
For a while now, Coca-Cola has been inviting people to ‘Share a Coke’ by picking out a can with their own name on it. But for consumers who are visually impaired, there’s an obvious challenge. If you...
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McBike
It’s not something you’ll ever learn in your cycling proficiency test. How to juggle a Big Mac, large fries and a chocolate shake while riding your bike. Happily, McDonalds has come to the rescue of...
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Beauty is skin deep
Let’s face it, Mother Nature did a pretty good job when it came to packaging the banana. So when Tokyo-based designers Nendo were invited by Unifrutti to design packaging for a range of organic...
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Mac handed
There’s an irony to eating on the go. In most instances, you need to stop in order to eat. Typically, that’s because the traditional combo of Big Mac in a box and fries in a separate carton takes a...
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Better for butter
Think about it. Butter packaging has remained largely unchallenged for decades. It’s either foil or waxed paper (how very 20th century) or it’s the familiar plastic tub. And yet both formats have...
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Pucker up, coffee cup
There are few nicer ways to start the day than with a latte on the lips. But now, there’s a way to get even more intimate with your morning brew. Shaped like a human mouth, the Kiss Lid invites coffee...
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