Greasy brown paper bags. Plastic trays with flimsy paper liners. Cardboard cups with striped straws. McDonald’s has never had the most glamorous packaging – until now.
In Japan, the fast-food chain has just introduced Quarter Pounder Jewelry Burgers, featuring unexpectedly posh additions like truffle sauce, chorizo and pineapple. And to match the luxury inside, they’ve given the packaging a classy, minimal look.
The white bags and boxes are completely plain, other than the McDonald’s golden arches printed in gold foil and a small golden ribbon on the handle. Lovin’ it.