The world has witnessed some fairly questionable brand extensions in recent years: Harley Davidson’s aftershave, Bic’s line of underwear, Cheetos’ lip balm, and handgun manufacturer Smith & Wesson’s mountain bike (not bullet-proof) being some of the worst culprits.
But Isreali-based artist Peddy Mergui has taken the idea a step further with a range of food packaging as designed by some of the world’s most luxury brands.
His exhibition ‘wheat is wheat is wheat’ is currently on display at the Museum of Craft and Design in San Francisco, and features yogurts by Tiffany’s, salami by Louis Vuitton, Gucci pickles and Versace eggs.
Mergui says his project serves ‘to highlight both the contentious, potentially arbitrary connection that products have to packaging, and the ethically challenging conditions in which designers are asked to operate.’
Via. http://www.designboom.com/art/peddy-mergui-luxury-brands-food-packaging-04-23-2014/